Industry, business, transparency -future of true augmented reality

Augmented reality is still evolving. There are a lot of great ideas and projects that are getting real and true usage of this technology. But we need to remember that there is a lot of work in front of us. There are a lot of obstacles that we need to overcome. We also want to make augmented reality fully transparent, as a natural augmentation of our perception.

Transparency

Imagine situation where group of people is walking with a smartphone in front of their face. Moving around looking everywhere using camera in phone and screen of the phone. It doesn't sound convenient. Now let us take same group of people and change their smartphones to glasses on their faces. Normal glasses that look same like the ones on my nose. Suddenly the whole situations looks much more natural, you don't look on those people like on some weirdos. That is why transparency and comfort of usage are so important for the future of augmented reality.

We all know that this technology is nothing new, it is with us for quite some time now. But to be honest I think, that we still didn't find the proper and fully accepted way of using augmented reality. Firstly because it is still evolving. With that, new ideas are born and old concepts keep changing. It is good in wider perspective but for us here and now, not so much. Secondly we`re not sure how to treat it in every day life. Let me remind me the legal problems with Google Glass, when everyone was afraid that will be recorded by someone with out his knowledge and this was only tip of the iceberg. 

Industry - thank you !

Industry and business have a special place in my heart. Why ? Because all the problems that I've mentioned has no place there. This is a very good place for augmented reality evolution, a place where all legal problems are pushed aside. It is much easier to find a good usage for it and work on future device. You can find a quick example here. As always in this context, the main goal is to make people more productive. Is it bad ? No, because thanks to augmented reality the whole work can be easier and the effect can be better.  

This sector has a very interesting feature. People try to use things that were intended to do A, to make B. In most cases it is a major failure but from time to time something great is happening. Sometimes they are trying to gather some small existing blocks and build from them something bigger, you can call it a technological Lego :) It is a perfect environment for augmented reality (for virtual reality also !) for its evolution, for creating a new paths. Of course there will be more failures than successes but lets be honest, this is how great ideas are born. Under fire of criticism, but especially under fire of real and true usage.

I never was a fan of theoretical software that was created just because someone could if it had no meaningful usage. For me, we should always try to build something that has a purpose and we should check if we`re able to achieve our goal. Maybe it is impossible, maybe we need to change our methods, but we always should have a goal. I'm not sure abut the idea and concept of VW, I'm not sure that it will work, maybe it is just another experiment that will be forgotten in some time. But it still have a very good impact on augmented reality. If it will fail than we will know that we need to change something if we want to achieve similar goal, or we should change something in the result that we want to achieve. If it will work than we will know that we can make it better. Thanks to industry augmented reality can evolve and in some time come to us in much more transparent and usable way.