Pokemon GO, Pokemon GO, Pokemon GO, Pokemon GO.....I feel exactly the same when I'm reading news related with augmented reality. Is it boring ? Yes, a bit, because I can't find any new interesting content. A lot of people thinks that this is a breakthrough for augmented reality, but it isn't and we need to remember about that.
NO BODY*, I repeat NO BODY cares about AR in Pokemon GO
By "no body" I refer to people that are not related with augmented reality. I think that 99% of them don't care about AR behind all of this. They are hyped because they can go and just catch some pokemons !! Big part of users turned of the AR mode in the game because it is easier to catch`em all. Of course there is always an interactive map based on Google maps that extends (augment) our world. Don't you think that this is just not enough to scream AUGMENTED REALTY FOR THE WIN ? When I think about AR I can see much more advanced examples in my head like: HoloLens, Daqri, hands free systems in logistic, Google glass. Running around with smartphone looking at virtual map is just not enough in my opinion.
Someone will be interested
Of course there is a very small part of people whom will ask a question "what is augmented reality" and even some of them will like to search more information about it, maybe even they will read this post and maybe they will study AR in future like I do. That would be cool. Unfortunately Pokemon GO is not a game changer. There is a big chance that in near future there will be some new applications based on similar mechanic. Do you remember Ingress ? This game was way much more advanced from the gameplay point of view, it had same mechanic and it was not even near as popular as Pokemon GO. Here and there you can say that this is an augmented reality game but as I said...it is not about AR. This app is a social phenomenon and we will see a lot of papers describing it but unfortunately this is not an augmented reality revolution.